The Gluten-Free Revolution: Tooru’s OAF Brand Takes on Tesco — and the £10m Question!
Tooru plc (TOO ) has announced that its gluten-free brand OAF — born out of its Juvela business — has expanded to eight product listings in Tesco, with week-on-week growth and advanced talks underway with other major supermarket chains. Unlike most gluten-free brands that rely on rice flour, OAF and Juvela use a unique gluten-removed wheat starch, delivering authentic taste and texture that could redefine the category.
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